I love our beard balm for how it conditions the skin underneath my beard and keeps my beard soft, shiny and smelling nice. But as my beard grew longer, I needed something with a little more holding power to help me train my beard to grow in the direction I wanted, keep my beard looking “kempt” throughout the day and still provide all the great qualities found in our beard balm. That’s why I developed The Soap Mason’s Beard Wax. All the great qualities of our beard balm, with a superior hold for those with longer beards or who have unique styling needs .